When we hire direct sales representatives to take our products or services to market, we look for particular experiences, attributes, knowledge, and capabilities in viable sales candidates. It makes sense that the core competencies of our direct sales organization compliment the strategy and business plan so we’re successful in penetrating respective market segments and / or verticals. For example, if you’re core product offering is educational subject workbooks and the target segment is K-12; the sales representative on your staff is more than likely going to have educational acumen and experience – and can speak to the quantitative strides in learning by incorporating the practice workbooks into the classroom.

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Channel Competencies & Innovation