Everyone is selling something. As soon as you realize this simple fact, the sooner you’ll be able to see through the “TV is Dead” smoke screen perpetrated by those who are, yes “selling” digital services. Most new media folks are like the partisan politician who is unwavering in his position even when the facts prove otherwise. It’s the classic “if I say it long enough … it must be true” approach

Excerpt from:
TV Advertising – Stronger Than Ever














